as featured in Irish Golfer Magazine Spring 2024
Overall, golf may be booming but for every boom there's a bust and many golf clubs are setting themselves up for hardship due to club members thinking more like customers and less like owners.
If you’re a member of a golf club, the chances are 3-1 in favour of you being part of a dysfunctional, stagnant, or at best, slowly evolving organisation, and one which is financially challenged.
And hard as it may be to take – you just might be part of the problem. You behave like a customer and not a shareholder or owner, you’re most pressing concerns are the ‘here and now’ – the state of the fairways and greens, the price of the pint, and making sure your subscription doesn’t rise.
You’re probably not even aware of one of the biggest threats to the future of your club – deferred capital investment.